Customer Value Management

dtq-cvmCustomer Value Management is about maximizing the profitability across the entire subscriber base by looking at not only the ARPU, but also the costs to retain and acquire subscribers across his/her lifetime.

Maximizing the profitability requires the ability to profile subscribers based on behavior and value to initiate relevant interactions and offers that will yield the most ROI.

LINK™ Cognitive Streaming Analytics provides real-time dynamic profiling on customer, network, and services, to continuously improve next-best-offer recommendations, personalization, and drive customer value.